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Based on his TEDx talk “Everyday Leadership (the Lollipop Moment)”–voted one of the 15 most inspirational TED talks of all time–This Is Day Oneis leadership expert Drew Dudley’s guide to cultivating the behaviors that will help you to succeed and empower those around you.

If you’re intimidated by the mystique surrounding leadership, this book is for you. Dudley simplifies leadership without denying its complexity, demonstrating that leadership in all its forms begins at the same clear and accessible place for everyone: what he calls “Day One.”

Day One is when you discover, define, and start to consistently deliver on your foundational leadership values. Living that day over and over is what creates leaders, and Dudley provides the key tools necessary to craft and commit to your own personal Day One, including:

• A step-by-step process designed to surface your core leadership values and embed them into your daily behavior
• A roadmap to behavioral changes proven to increase commitment, pride, productivity, and happiness
• Insights into key leadership values that drive performance and impact