This title releases on August 28, 2025, day in which the author will present the book at our The Bookmark San Patricio Plaza location at 6:00pm. Save the date!

Hardcover | 364 pages

A Single Choice Can Transform EverythingChoose to Live.

Your pulse isnt just tickingits sending a message: wake up and lead the life you were built for. In an era when AI and algorithms dominate, the skills that make us irreplaceable are rooted in our humanity: relationship building and human connection, empathy, and emotional intelligence, conflict resolution, and adaptability. Choose to Live bridges the gap between personal courage and professional performance with the ALIVE Methoda five-step roadmap that sparks courage, fosters human connection, and inspires bold leadership.

Drawing on Joey Avilss story of forging the ALIVE Method in a moment of crisis, this book equips you with the tools to:

Master Fear, Own Conviction: Learn to TAME your fears with four deliberate moves and step into any room with unwavering confidence.
Translate Experience into Vision: Map defining moments from your past to fuel a five-year plan grounded in purpose.
Build Trust in 60 Seconds: Ignite fast, genuine connection through one-minute empathy bursts that dissolve assumptions.
Lead Your Well-Being Like a CEO: Practice Radical Ownership of mind, body, and boundaries to sustain peak performance.
Leverage Micro-Moments: Deploy the Microsecond Rule to turn fleeting opportunities into instant action.
Transform Conflict into Momentum: Use practical, real-world steps to diagnose issues, open honest dialogue, and co-create solutions.
Elevate Beyond Resistance: Internalize the Five Laws of Elevationthen cement them with a 30-Day Elevation Challenge.
Whether youre an emerging leader seeking to ignite your career, a seasoned executive wanting to deepen team engagement, or an individual craving authentic growth, Joey Avilsa leadership strategist, lead researcher, and trusted advisor to Fortune 500spairs heart and expertise to help you harness the power of culture, connection, and courage. Packed with vivid stories from boardrooms, communities, and global stages, Choose to Live translates each strategy into skills and competencies that will make you stand out in any arena.

No title or accolade can match the rhythm of purposeonly living ALIVE will. Open these pages, embrace the ALIVE Method, and transform your momentum into a legacy that matters.

Choose to Liveand make it count.