368 pages | HardcoverWALL STREET JOURNALBESTSELLER

Discover an urgent prescription for a new business paradigmone that better serves humanity and the planet.

The global coronavirus pandemic has thrown into stark relief how business as usual is no longer serving us. The economic, business, and environmental models of the past do not reflect our current realities. And for our economyfor usto survive, we need nothing less than a seismic shift in the way we do business.

Enter Simon Mainwaring,New York Times-bestselling author and founder and CEO of We First. A decade ago, he showed how business leaders and consumers could use social media to build a better world inWe First. Now, after decades of research and field experience at the vanguard of the worlds most successful brand revolutions, he provides inLead With Wea blueprint for doing business better in todays challenged world.

By leading with weputting the collective above the individual, holding the sum above the parts, and emphasizing the importance of the role that everyone playsyou can not only help solve the escalating challenges of today but also unlock extraordinary growth for your business, and abundance on our planet.

Timely and compelling, this books message is simple: The future of profit is peoples purpose, aligned.Lead With Wenot only examineswhywe must all conduct business differently in order to grow in todays market, but provides thehowconcrete steps any reader, wherever they find themselves in the business hierarchy, can take toward success.