Paperback – 244 pages

Stop pushing productsand start cultivating relationships with the right customers.

If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. Weve combed through hundreds of articles in theHarvard Business Reviewarchive and selected the most important ones to help you reinvent your marketing by putting itand your customersat the center of your business.

Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:

• Figure out what business yourereallyin
• Create products that perform the jobs people need to get done
• Get a birds-eye view of your brands strengths and weaknesses
• Tap a market thats larger than China and India combined
• Deliver superior value to your B2B customers
• End the war between sales and marketing