As an avid hunter, outdoorsman, and conservationistall things that the firearms industry was built onRyan Busse chased a childhood dream and built a successful career selling millions of firearmsfor one of Americas most popular gun companies.

But blinded by the promise of massive profits,the gun industry abandoned its self-imposed decencyin favor ofhardline conservatism andMcCarthyesque internal policing, sowing irreparable division in our politics and society. That drove Busse to do something few other gun executives have done: he’s ending his 30-year career in the industry to show us how and why we got here.

Gunfightis an insiderscall-outof a wild, secretive, and critically important industry. It shows us howAmerica’s gun industry shifted from prioritizing safety and ethics to one thatis addictedto fear, conspiracy, intolerance, and secrecy. It recounts Busse’s personal transformation and showshow authoritarianism spreads in the guise of freedom, how voicing one’s conscience becomes an act of treason in a culture that demands sameness and loyalty.Gunfightoffersavaluableperspectiveas the nationstruggles to choose between armed violence or healing.