TheNew York Times-bestselling author ofStart With Why, Leaders Eat Last, andTogether Is Betteroffers a bold new approach to business strategy by asking one question: are you playing the finite game or the infinite game?

InThe Infinite Game, Sinek applies game theory to explore how great businesses achieve long-lasting success. He finds that building long-term value and healthy, enduring growth – that playing the infinite game – is the only thing that matters to your business.