Hardcover | 256 pages

THE BESTSELLING AUTHOR OFPITCH ANYTHINGIS BACK TO FLIP YOUR ENTIRE APPROACH TO PERSUASION.

Is there anything worse than a high-pressure salesperson pushing you to say yes (then sign on the dotted line) before youre ready?

If theres one lesson Oren Klaff has learned over decades of pitching, presenting, and closing long-shot, high-stakes deals, its that people are sick of being marketed and sold to. Most of all, they hate being told what to think. The more you push them, the more they resist.

What people love, however, is coming up with a great idea on their own, even if its the idea you were guiding them to have all along. Often, the only way to get someone to sign is to make them feel like theyre smarter than you.

Thats why Oren is throwing out the old playbook on persuasion. Instead, hell show you a new approach that works on this simple insight: Everyone trusts their own ideas. If, rather than pushing your idea on your buyer, you can guide them to discover it on their own, theyll believe it, trust it, and get excited about it. Then theyll buy in and feel good about the chance to work with you.

That might sound easier said than done, but Oren has taught thousands of people how to do it with a series of simple steps that anyone can follow in any situation.

And as youll see in this book, Oren has been in alotof different situations.