Dr. Amy Shah kept hearing the same complaints from her patients: I feel hungry all the time, even when I just ate. My cravings are out of control. They were white-knuckling it through yet another diet plan, only to feel depleted, frustrated, and really effing hungry.

So she createdIm So Effing Hungry, a science-based plan designed to help you take charge of your health and your cravings, without feeling deprived. As Dr. Shah explains, cravings arent your faultand eating a healthier diet isnt just a matter of self-discipline or willpower. There are powerful biological forces at play in your body that govern your hunger levels and cravings.

Drawing on the emerging science of psychobioticshealthy gut bacteria that help improve mood and regulate hunger, weight, and cravingsDr. Shah has created a 5-step plan to help you make peace with food and your body:

STEP 1. REPLENISH:your body by eating more nourishing, mood-balancing foods.

STEP 2. REWIRE:your brain to undo the addiction pathways and cravings for processed foods.

STEP 3. RESET:your circadian rhythm to activate hunger hormones that reduce your appetite.

STEP 4. REFRESH:with a good nights sleep, using proven good sleep habits used by the U.S. military.

STEP 5. RETRAIN:your body with exercise that regulates key neurotransmitters that influence our hunger response.

Complete with more than thirty delicious recipes and peppered with easy Hunger Hacks and Cravings Crusherslike eating walnuts to reduce hunger and getting direct sunlight first thing in the morningIm So Effing Hungryis a complete guide to help you reframe decades-old dieting patterns and stop fighting the scale.